How might we transform our memories into scents?
2017 SVA Alumni Scholarship Award
Moon Landing Project Studio
Brand Strategy, Scent Design
Retroessence Olfactory Memory Kit is an experience design exploration in scent and memory created by Louis Elwood-Leach and Jingting He. When you open the kit, the room will fill with a beautiful aroma you have never smelt before. Moments can be captured. Honeymoons, vacations, celebrations - this moment is captured, forever in association with the scent. The kit contains a perfume bottle, scented candle and note card. After noting the memorable event on the card the memory can be recalled with a spray of perfume or by filling the room with the scent of the candle.